Doritos halftime commercial contest
And when it comes to impeccable Super Bowl campaigns, Doritos marketing strategy has paved the way for companies to emulate.
Inviting user content gives you an unrivaled opportunity to really understand your target customer bases.
Everyone is allowed to vote once a day (per device). .
How UGC Powered Doritos Marketing Strategy on Super Bowl Sunday and Inspired Others.It isnt just any Doritos commercial its your commercial.The most successful brands know how to evolve with their consumer base, while those that sink tend to miss the mark.Although Doritos may have moved onto other innovative commercial ideas, their legacy lives on through similar user-generated concepts.So when the judges picked.Vcns grade: B, voting in the ctsb contest is now underway and will last the rest of the month. .The idea behind Doritos marketing strategy for Game Day was simple, yet innovative.And the much-hyped VWs Dog Strikes Back which landed 14 spots down on the Ace survey, discount womens cowboy boots on sale and #6 by Ad Meter heads into the online competition in the #2 position, spitting distance from the trophy.Over dinner tonight with three colleagues, the conversation quickly made its way to the commercial breaks at yesterdays Superbowl.By using user-generated content from fans of Tom Brady, Intel is actually getting the world to see how their brand new 360 technology works.It feels like the director was sort of showing off. .Doritos asked its fans to submit their own original videos for the chance to win the Super Bowl slot.Your customers write better content than you.For nearly a decade, Doritos gave its Super Bowl slot away.
With Marc Cahill as DP, Maura Corey as director and John Antonio as sound and the invaluable assistance of Hans Hernke, the small cast and crew pulled it off in a 7hour day.
While Newcastles parody was meant to poke fun at Doritos campaign, other brands were inspired by their user content marketing and decided to try it for themselves.
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